The American Hardwood Export Council (AHEC) is the leading international trade association for the U.S. hardwood industry, representing the committed U.S. hardwood exporters and the major U.S. hardwood product trade associations. AHEC runs a worldwide programme to promote the full range of American hardwoods in over 50 export markets.
From Washington, DC and six overseas offices, strategically located near key hardwood markets, AHEC conducts a worldwide promotion programme with activities in more than 35 countries. All programmes are run though the joint efforts of the U.S. hardwood industry and the Foreign Agricultural Service (FAS) of the U.S. Department of Agriculture (USDA), to broaden the impact on, and outreach into international markets giving members the sharp competitive edge needed to meet the growing worldwide demand for American hardwood products.Click here to get to know AHEC.
The collaboration between Studio Hendro Hadinata and the American Hardwood Export Council (AHEC) began in the first quarter of 2025. What started as an opportunity to explore the unique characteristics of American timber evolved into a profound journey of material experimentation and cultural storytelling.
Through this extensive design exercise, we developed this Karana Collection. The name is rooted in Tri Hita Karana, the Balinese philosophy that advocates for the three pillars of harmony: between humans, nature, and the spiritual realm.
The culmination of this collaboration was proudly exhibited at Indonesia Design Week within the Indonesia Design District (IDD) at PIK2, Tangerang.
Great design often hides its secrets in plain sight. Our latest collection began years ago during a research trip to Bali, specifically at the Museum Puri Lukisan in Ubud.
While exploring traditional Balinese sculptures, we discovered the work of Ida Bagus Nyana. His 1930s sculpture of Dewi Sri immediately stood out; its unique, elongated form felt ahead of its time. We found it incredible that a masterpiece of this caliber was created in such a localized context, long before the digital age.
In collaboration with AHEC, we have translated the sculpture’s signature aesthetics into furniture. The collection features clean lines and elongated, curvy silhouettes that mirror Nyana’s original vision. This project is more than just furniture; it is our way of celebrating a hidden gem of Balinese art history.
Discover more about the product.
Kuta Bench
Sanur Lounge Chair & Ottoman
Ubud Light