2025
A collaboration across disciplines has become increasingly common in the design industry today. It’s no longer confined to a single profession but brings together talents from fields that can be vastly different. This enriches the industry with diverse connections between professionals.
Currently, 2ICONS is teaming up with Studio Hendro Hadinata and Juno Home for a campaign marking a new chapter for 2ICONS, coinciding with the agency’s 10th anniversary.
2ICONS is a Jakarta-based modeling agency with a strong commitment to redefining and reinterpreting existing standards in the fashion community. Rooted in an understanding of diversity and originality, 2ICONS brings a fresh perspective to the modeling industry, allowing each model’s unique identity to shine.
Studio Hendro Hadinata is a product design studio that blends the richness of local cultural heritage with a holistic approach to creative objects. Infusing contextual narratives into each piece is central to the studio’s ethos, as they believe that the cultural heritage and craftsmanship of our ancestors hold the key to shaping the future of design and culture. This concept has been applied to various objects, including furniture and functional art, showcased at events like Salone del Mobile (Milan), Emerge Singapore, and IFFT Tokyo.
Juno Home, established in 1975, is a furniture manufacturer focused on style, comfort, and quality. They ensure every product reflects expertise and experience in creating beautiful and inspiring living spaces. Offering a wide range of materials such as leather, solid wood, and natural fibers like water hyacinth and woven rattan, Juno Home’s pieces are crafted by skilled designers and artisans. They also collaborate with renowned partners from Spain, Italy, and the United States.
KALANAYA is a modular installation created through the collaboration of Studio Hendro Hadinata and Juno Home, bringing to life a narrative that bridges the past and the present. Through complementary contrasts, this piece celebrates beauty that continuously evolves into deeper meaning.
Inspired by the form of a half-classic pitcher merging with a half-modern cup, KALANAYA symbolizes harmony between traditions of the past and the progress of the present. Much like clean water, essential for life despite the inevitable passage of time and changes in the world, KALANAYA represents a reflection and a steadfast vision that inspires. It echoes the spirit of 2ICONS, which drives the modern modeling industry, and showcases the power of cross-disciplinary collaboration with Studio Hendro Hadinata and Juno Home.
KALA means “time,” symbolizing the journey through the past, present, and future. NAYA comes from Sanskrit, meaning “new,” “innovation,” or “leader”
KALANAYA embodies a progressive vision while maintaining a balance with deep-rooted traditions, making it relevant to every entity in this collaboration.
KALANAYA installation consists of two main components: modular objects made from rattan, shaped as a fusion of classic pitcher forms and modern cups. The second component reflects the product designer’s perspective on the unique qualities of rattan, which offers both flexibility and strength, enabling the creation of dramatic curves.
Studio Hendro Hadinata x 2ICONS
Product
Kalanaya Rattan Installation
Material
Rattan