2025, Jakarta
During Indonesia Design Week 2025 (September 12–20), held at the Indonesia Design District (IDD) PIK2, our studio debuted a landmark collaboration with the American Hardwood Export Council (AHEC)—the leading international trade association representing the American hardwood industry.
This partnership sought to bridge different backgrounds, resources, and geographies. We explored a central question: How can an Indonesian designer, deeply rooted in Asian timber traditions and local culture, reimagine the potential of American solid wood?
This inquiry led to a deep design development process. Studio Hendro Hadinata explored the unique characteristics of American Red Oak and Cherry, integrating these species into a collection that honors both the material’s origin and Indonesian design sensibilities.
Developed over several months in collaboration with Omega Mas, a specialized manufacturer in East Java, the collection is titled “Karana.” The name is derived from Tri Hita Karana—the Balinese philosophy of triple harmony and balance.
The collection comprises three signature pieces:
Ubud Light
Kuta Bench
Sanur Lounge Chair and Ottoman
Studio Hendro Hadinata x American Hardwood Export Council (AHEC)
Product
KARANA Collection : Kuta Bench, Sanur Lounge Chair & Ottoman, Ubud Light
Material
Red oak, cherry wood